Archive: Food for Thought

Food for Thought: How Bad is Big Pharma? An Analysis of Public Perception in the U.S.

Despite growing complaints about the negative reputation of the pharmaceutical industry, little fundamental research data has been available on the topic so far.

A detailed analysis by George P.  Sillup and Stephen J. Porth published in the International Journal of Pharmaceutical and Healthcare Marketing supports the evidence. Following an audit of the top five U.S. newspapers over two years (2004-2005), Sillup and Porth concluded that the overall coverage of the pharmaceutical industry was primarily negative (69.5% and 60.1% in 2004 and 2005, respectively) and that “pharmaceutical companies need to take action to address the negative impression about them.”

In our view, the findings underline the importance of a sustainable, long-term communication strategy targeting all relevant stakeholders, including patients and the general public.

Further details and the full article (pdf) can be found at the Emerald Insight website:  http://bit.ly/axb8X0

Source: George P.  Sillup and Stephen J. Porth in the International Journal of Pharmaceutical and Healthcare Marketing, Vol. 2 No. 3, 2008, pp. 163-180

Food for Thought: An Artificial Tree to Remove CO2 from the Atmosphere

Reducing carbon dioxide emission is an enormous task, removing it from the atmosphere at low cost anywhere in the world maybe much more efficient and easier to accomplish (and faster!).

Imagine a bottle brush where all the bristles are artificial leaves – that‘s exactly the device Klaus S. Lackner, Director of the Lenfest Center for Sustainable Energy at Columbia University http://redir.ec/earth has developed.

The idea goes back to his daughter Claire who at school in an eighth grade science fair project demonstrated that carbon dioxide can be captured from the air in an acid/base reaction, simply by using a fish tank pump and sodium hydroxide. Actually, the simple device removed half of the carbon dioxide that ran through the apparatus.

The success struck her father who founded Global Research Technologies LLC (GRT) http://www.grestech.com/ and within a year developed the bottle brush resembling device.

GRT‘s ACCESS™ air-capture system simply collects CO2 on a proprietary sorbent and later releases it again, while cleaning and pressurizing the gas to meet the specifications of CO2 storage or end-use. The GRT air-capture system is about one thousand times more efficient than a tree of equal size, in large part because the GRT collector does not need to capture sunlight. Its “leaves” can be packed tightly without concern over shading, and the system will function 24 hours a day. The CO2 harvested is removed from the sorbent and stored or used for a range of already existing commercial applications.

The CO2 balance is quite favorable, Lackner claims, with production and processing using only 1/5th of the CO2 amount that is being absorbed. He estimates the costs at the beginning to be $300 per ton of CO2 which might be reduced to $30 per ton with mass production.

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