Even though professional principles in investor relations do apply to all industries, IR executives face important sector-specific developments and challenges. A recent whitepaper by Bloomberg and IR Magazine summarizes a roundtable held with IR professionals, buy-side and sell-side analysts in the healthcare sector.
Characterized by inherent long-term business strategies and goals, the healthcare industry faces increasing pressure from short-term oriented imvestors. At the same time, shortened investment horizons and the risk of high volatility requires IR professionals to have access to the same high-standard data analysis and monitoring tools as their buy- and sell-side counterparts. How to manage the conundrum of short-term trading and long-term business goals (and long-term oriented investors)? The challenge is to provide strong arguments and perspectives without over-selling the stock or ignoring rumors on the market. “Framing the issues and providing the necessary positioning to educate analysts and investors about the stock”, as the authors put it, remains the key to successful IR in the healthcare sector. Sounds a little bit too vague? Read further details in the whitepaper “A Healthy Debate: Navigating A Changing Investor Relations Landscape in the Healthcare Sector”!